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Marketing
Digital Inclusion: The Integration of Next-Generation RTM Capabilities (Part 1: Consumer perception for using different touchpoints during product purchase)
Part 1: A sample Survey: Consumer perception for using different Points of Purc…
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Marketing
The reasons behind the evolution of the Ps of Marketing Mix over time: Adapting a 10P strategy to a dynamic business environment.
Within the field of marketing, the traditional 4 Ps—Product, Price, Place, and …
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Marketing
Identifying Customer Touchpoints: Essential to delivering a customized customer experience
In today's experience-driven market, people want more than just a good prod…
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Marketing
Determining the Optimal Combination of ATL, BTL, and Digital Activities: A Performance Metrics-Based Approach
Achieving the best outcomes in today's complex marketing environment requ…
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Marketing
Using an Omnichannel Approach to Foster Loyal Customers
There are so many exciting options available to customers today! They can enjoy…
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Marketing
The Impending Impact of AI and Machine Learning on Digital Marketing in the Decade Following the Cookie Era
Users get third-party cookies from websites other than the one they currently v…
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