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Engaging Millennials: Utilizing Through-The-Line Marketing to Connect with a Digitally Proficient Generation
Is it true that email marketing is no longer successful? Examining the possibility of its success
Digital Inclusion: The Integration of Next-Generation RTM Capabilities (Part 3: The integration of digital and offline strategies)
Digital Inclusion: The Integration of Next-Generation RTM Capabilities (Part 1: Consumer perception for using different touchpoints during product purchase)
The reasons behind the evolution of the Ps of Marketing Mix over time: Adapting a 10P strategy to a dynamic business environment.